A church of any size is always looking for the best way to move people from visitor, to regular, to member ( ... not to mention keeping up current members). There are lots of strategies, systems, and methods out there. At some point we get the same response, "What is my next step?" Announcements don't seem to do it. Messages on the screen are ignored. Emails and phone calls are hit-or-miss at best. What's next? What's currently working for me, and is getting the best response, is a hand written note. I know what you're thinking: "Isn't that old-fashioned?" Yes it is ( ... and that may be why it's working). The only thing that comes in the mail anymore are bills, catalogs, magazines, and junk mail.
Imagine how surprised people are when they see something from church. Imagine their greater surprise when they realize it's completely hand written (envelope and all).
Here are 3 reasons I think hand written notes are so effective:
- It's personal. It's addressed to them. It's content could be something you could have discussed. It's not a form letter. It's not a phone call ( ... which you probably sounded dumb on while leaving a message). It's not an email ( ... that is probably part of a mass email anyway).
- It shows you care. It shows you care enough to listen and respond. It's a way to share how you are praying for them and how they can contact you.
- It's easy. It takes 5 minutes. It only has to be a few paragraphs or a few sentences each. It might take up a half sheet of paper.
Get some stationary printed up. Give it a try. It's at least as crazy as what you're doing now. It's working here. You never know, it may work for you as well.